Before getting excited about choosing a theme template, it’s good to know what layout structure (UX design) you prefer. Most modern site layouts have these three key sections: the header, where the menu navigation and logo typically reside; the content area, which could be split up to multiple sections or blocks; and a footer with your copyright and some links. While the header and footer typically show on each page, the content block area changes relative to what a given page is about. Try to draw out a layout before choosing your theme template. Look at your competitors’ sites and list those you like and don’t like, and why. This will help you to fine tune what you want on your site.